Challenge 1: Capturing essence in a bottle

As a long-time user of Twitch, the first interactions make or break a viewer's impression. If the viewer gets bored or can't resonate with you, they might leave. Learning BlackJack's persona and what we liked, I wanted to create a branding that instantly made viewers remember him.

Challenge 2: Simplicity

Creating his entire graphic system, from his about section to notifications on the stream, everything needs to coexist without distracting the viewers.

Challenge 3: Community Building

Long-time viewers and subscribers appreciate custom icons, especially when they validate their commitment and support to their favorite streamer. Adding easter eggs to the assets and custom icons to 1-month, 3-month, and 1-year subscribers reflects some appreciation.