E-go
A transportation app with mindfulness as a priority
UX/UI & Mobile Design
With a focus on eco-friendliness, we designed an convienet app that gathers and simplifies travel with alternative methods while rewarding users. Offering credits to for transportation, we wanted to bring awareness to pollution and bring alternatives to alleviate you carbon footprint.
View Prototype
Challenges
Challenge 1: Reward System
Creating with intention is easy, however creating a systems that works in person is much harder. We decided our best chance to implement a system that reliably runs and is beneficial to all audiences.
Challenge 2: Safety
Developing for the same safety of owning a private vehicle we want ride sharing to be a positive experience. Favoring same sex vehicles and carriages to conveniences our users
Challenge 3: Time Loss
It's evident that direct transportation apps like Uber have the edge on us for getting passengers to A to B. However, we want to offset our time dicrepaines with options like Metro Micro and Via.
Empathizing
Let's imagine you're a student who lives off campus and needs a convenient way to travel on and off campus while grabbing some essentials for the house every week. The general bus stop works, but it still forces you to leave campus hours ahead to accommodate the schedules. Considering how inflexible this routine can be, what now?
Ideating
We wanted to merge the convenience many services offer wrapped into one app to see if they are traveling with ease, on a budget, and without harming the Earth. Metro Mirco, Via, and ISD Rideshare bring the convenience of ride-sharing apps like Uber at a margin of the price. Metro services, bikes, scooters, and general walking accompany this. We account for all your services used in rewards to promote continued use.
Problem Validation
Understanding how some of the resources come from for-profit and nonprofit origins, we wanted to use systems like Fetch or Too Good to Go, where users can continue to use systems they prefer and reward them when they use our platform to make the transaction.
User Personas
Gathering our intel, designing overlays for users to navigate for their needs and browse through time-sensitive transportation quickly, our priority is to help users map out their travel before they leave or create a plan on the go, seeing what parts need to be trekked alone, or done in a vehicle. Their biggest concerns are time management and convenience in communities in big cities like Los Angeles and NYC.
User Flow
When planning travel in the city, E-go was made in mind for both of us. We designed a simplistic user flow to have users decide their designation, method of transportation, use of rewards, and transaction! It is as simple as that: students, adults, and the workforce travel with a fuller wallet and lighter consciousness.
Users can monitor rewards and when to redeem anything at every moment of the transaction. If they want to peek at where they've been, they can check using the history tab below.
Key Insights & Reflection
Ideating the E-go concept was amazing because it gave students and all users the convenience and benefits it offers. However, creating within designation time frames, we didn't acknowledge the circumstances it would take to harmonize these platforms. Though E-go was terrific on paper, it fell short in the fiscal aspect.
Understanding how the rewards could mimic apps like Fetch and Too Good to Go, we understood that the transaction section would be our only way to raise funds for our theoretical company. Nevertheless, understanding how important the reality of this project left a newfound perspective on our take on future endeavors.
The initial reasoning behind our project wowed the audience. However, it was a depth that stopped us from progressing to exist in real life in the judges' eyes. This was the main consensus from one of the judge's critiques; however, our initial presentation still showed promise, and encouragement from the other judges led us to believe we were onto something.
Given the hindsight we accumulated and feedback from the judges, we were confident that this product would benefit the communities and any app users who utilized it for its many use cases. Nevertheless, fine-tuning our project to properly take advantage of current hearing aids and use more experiences to build atmosphere, we want to take it to the next level and make our users feel, see, and hear music as close to its purest form.
